Boy Scouts of America

Recruitment & Marketing

A steady flow of youth into a Scouts BSA troop is essential to maintaining the troop’s health. Plus, new Scouts bring energy and enthusiasm to the troop program! To avoid the pitfall of shrinking membership, a troop should add at least 10 new Scouts every year. Having a year-round growth plan in place will help attract new Scouts.

The first step for any recruitment effort is to appoint a troop committee member to serve as the troop membership chair. This person will develop and implement a year-round growth plan that incorporates all methods of recruitment, working closely with Cub Scout packs in the community, the district membership committee, and the unit commissioner.

Recruitment Methods and Resources

Graduating Arrow of Light Scouts into Scouts BSA​

The transition from a Arrow of Light Scouts den to a Scouts BSA troop is an important stage in the Scouting journey. Help make the process as seamless and inviting as possible for Arrow of Light Scouts and their parents.
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Troop Open House

Swing open your doors and roll out the red carpet! The troop open house provides a way to show off Scouting activities and your troop’s accomplishments.
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Youth Recruiting

The most effective recruiter in Scouting is a Scout who is enthusiastic about their troop.
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Scouts BSA Marketing Tools

Resources to build, activate, and improve your troop marketing and recruiting strategy.
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The New Troop Leader Site is Live

Check out the updated site and continue visiting as new content will be released in the coming weeks

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Bray Barnes

Director, Global Security Innovative
Strategies

Bray Barnes is a recipient of the Distinguished Eagle Scout Award, Silver
Beaver, Silver Antelope, Silver Buffalo, and Learning for Life Distinguished
Service Award. He received the Messengers of Peace Hero award from
the royal family of the Kingdom of Saudi Arabia, and he’s a life member of
the 101st Airborne Association and Vietnam Veterans Association. Barnes
serves as a senior fellow for the Global Federation of Competitiveness
Councils, a nonpartisan network of corporate CEOs, university presidents, and
national laboratory directors. He has also served as a senior executive for the
U.S. Department of Homeland Security, leading the first-responder program
and has two U.S. presidential appointments

David Alexander

Managing Member Calje

David Alexander is a Baden-Powell Fellow, Summit Bechtel Reserve philanthropist, and recipient of the Silver Buffalo and Distinguished Eagle Scout Award. He is the founder of Caljet, one of the largest independent motor fuels terminals in the U.S. He has served the Arizona Petroleum Marketers Association, Teen Lifeline, and American Heart Association. A triathlete who has completed hundreds of races, Alexander has also mentored the women’s triathlon team at Arizona State University.

Glenn Adams

President, CEO & Managing Director
Stonetex Oil Corp.

Glenn Adams is a recipient of the Silver Beaver, Silver Antelope, Silver Buffalo, and Distinguished Eagle Scout Award. He is the former president of the National Eagle Scout Association and established the Glenn A. and Melinda W. Adams National Eagle Scout Service Project of the Year Award. He has more than 40 years of experience in the oil, gas, and energy fields, including serving as a president, owner, and CEO. Adams has also received multiple service awards from the Texas Alliance of Energy Producers.