2010 National Scout Jamboree
Sponsorship Benefits
July 26, 2010 – August 4, 2010
Imagine dawn on July 26, 2010: Dew on the empty fields shimmers in the growing daylight. And then … here they come! By noon, throngs of Scouts are carrying gear and tents, and gateways begin to emerge from the empty ground. By dusk, the landscape has been transformed into a bustling city of 18,000 tents, 3,600 patrol kitchens, and approximately 50,000 Scouts and leaders. This transformation occurs in mere hours, making Jamboree City the fastest growing city in Virginia, if not the world.
Amid the thousands of colorful tents that will house participants and provide program and support services, there is an infrastructure that provides a safe and secure environment at Fort A.P. Hill. Everything from bus systems, telephone and Internet, to first-aid stations and a hospital, police and fire departments, post offices, food warehouses, a radio station, a daily newspaper, trading posts, and concession stands provide all the support and program services needed for an outstanding event.
Over the course of the next 10 days, Scouts from across the country will experience the finest Scouting offers from rappelling, kayaking, canoeing, fly fishing, archery, swimming, scuba diving, snorkeling, shooting, buckskin games, and hands-on merit badge demonstrations to enjoying the 17-acre conservation trail, four 5K runs, rotating stages of evening entertainment, and a 100th Anniversary rededication ceremony simulcast to fellow troops gathering throughout the world. The jamboree is an experience of a lifetime. It’s a unique opportunity to physically and tangibly introduce life skills to 50,000 Scouts and leaders and more than 250,000 visitors, and to celebrate the mission of the Boy Scouts of America.
Jamboree Overlay: Presenting Sponsors
$1,500,000 commitment—Upgrade your jamboree sponsorship to a year-round strategic alliance with the Boy Scouts of America (BSA) by pledging a minimum commitment of $1,500,000 annually for two years to the BSA and selecting the jamboree as your proprietary overlay. By doing this, you become a year-round Celebration Sponsor of the BSA, receiving all Celebration Sponsor rights and benefits, PLUS:
Named a Presenting Sponsor of the 2010 jamboree (only four presenting sponsorships available)
Designation: “Presenting Sponsor of the 2010 National Scout Jamboree” or “2010 National Scout Jamboree presented by <XYZ Company>, <ABC Company>, <QRS Company> and <LMN Company>”
Prominent logo ID in all press materials, pre- and post-communications (including e-mails and monthly e-newsletters), registration packets, jamboree home page, VIP invitations, pre-mailed Activity Book, signage throughout the jamboree, and other applicable references
Recognition messages in BSA publications, Scouting magazine and Boys’ Life
Opportunity to use 2010 jamboree marks to leverage jamboree sponsorship to attract industry media
Recognition announcements on the jamboree broadcast radio station and a “thank you” PSA published in the daily newspaper
Signage at various portals located throughout the jamboree, including, but not limited to:
- Main entrance drive (entrance sign at which most Scouts take their photo ops)
- The Merit Badge Midway
- The arenas (four entrances)
- Commissaries and dining halls
- Staff living quarters (four areas housing an additional 4,000 staff)
- VIP receptions
- Visitors center (welcoming more than 275,000 visitors)
Prominent experiential marketing and interactive, hands-on engagement opportunities within championed proprietary area—AND—in other select areas, as deemed appropriate
Category exclusivity among jamboree sponsors
Logo on troop kits prepared for all registered attendees and rights to include one co-branded item for registered Scouts (e.g., water bottle, hat, neckerchief, etc.)
Corporate logo on the official 100th Anniversary commemorative items (if available/applicable)
Opportunity to post a value-added offer for attendees of the jamboree, Shining Light Across America, and the Action Base 100 Tour online via the 100th Anniversary Virtual offers (if available/applicable)
Note: For an additional $250,000, become a year-round supporter of the Boy Scouts of America and receive significant benefits as a Values Partner.
Fun Jamboree Facts
The 45,000 attendees include 37,000 Scouts from all 50 states, 8,000 Scout leaders, and staff. A whopping 275,000 visitors also join the celebration over the course of the 10 days, curious to partake in the festivities!
This 76,000-acre facility has hosted the national Scout jamboree since 1981. The Boy Scouts of America uses approximately 3,000 acres of this land to support a city of more than 50,000 inhabitants.
The 21 camping areas house approximately 1,200 to 2,000 Scouts and 200 staffers each. Campers bring their own tents, cooking equipment, and supplies.
Food service equivalent to one semi truck for every two camps is delivered daily to the commissary—that’s 42 semi truck loads of food daily, feeding all these eager and ambitious young people.
Additional Sponsorship & Exhibit Opportunities
Gold Level
Minimum $150,000+ cash and/or budget-relieving in-kind commitment
Up to 300 sq. ft. of display space with product-sampling rights in the prestigious Merit Badge Midway or other appropriate area of jamboree daily activity center; includes hands-on demonstration and/or presentation opportunities w/approximately 40,000 Scouts, 10,000 adult leaders, and more than 250,000 visitors (reach not guaranteed); includes all booth amenities
Turnkey sampling and/or distribution capabilities via one (1) troop kit or one (1) food delivery
Prime recognition on jamboree sponsor page and in the pre-mailed Activity Guide
Opportunity to post a value-added offer on the Virtual offers section of the Web site (if available/applicable)
Up to four VIP invitations to the Jamboree Sponsor Networking Reception (date/time TBD)
Logo on sponsor recognition PSA placed daily in the jamboree newspaper
Silver Level
Minimum $50,000+ cash and/or in-kind commitment
Up to 250 sq. ft. of display space with product-sampling rights, and hands-on demonstration/presentation opportunity w/Scouts and visitors; includes booth amenities
Recognition on sponsor page in the pre-mailed Activity Guide
Opportunity to post a value-added offer on the Virtual Goodie Bag
Up to two VIP invitations to the Jamboree Sponsor Networking Reception (date/time TBD)
Name on sponsor recognition PSA placed daily in the jamboree newspaper
Bronze Level
Minimum $25,000+ cash and/or in-kind commitment
Includes same benefits as Jamboree Supporter, as well as up to 200 sq. ft. of display space and recognition on sponsor page in the pre-mailed Activity Guide
Jamboree Supporter
Minimum $10,000+ cash commitment
Includes same benefits of an Exhibitor, as well as up to 150 sq. ft. of display space and product sampling rights with Scouts and visitors; includes booth amenities
Jamboree Exhibitor
Minimum $5,000+ cash commitment
Up to 100 sq. ft. of display space with no sampling rights, but hands-on demonstration/presentation opportunities with Scouts and visitors
Includes registration for two exhibitors, electricity, a table, and two chairs
To become a Jamboree sponsor, contact:
Boy Scouts of America | CorporateAlliances@scouting.org | 972.580.2233